We support a range of stakeholders to navigate smoothly from the innovation stage to the market-ready stage. We are able to outline trends in an industry field or signposting the crucial elements for market penetration to identifying the relevant stakeholders and presenting their skills and expertise in an interactive map. This analysis provided can be on a limited geography or cover a cross-country area.

Through a full evaluation and market research of an innovative product, our work enables companies to alter their business approach and as such win more crucial funding to further their growth and development.

This is done through a macro and micro review of the product through which we understand the solution’s unique selling point and real value proposition and how the latter positions relative to the population health needs and ecosystem opportunities.

Areas that are then explored include rethinking the business model by further tailoring the product focus or expanding the commercial model to unlock partnerships that are mutually beneficial.


CASE STUDY
ADAPT

The ADAPT project, an Interreg FCE programme part funded by the European Regional Development Fund 

(ERDF), is focused upon the development of e-health solutions to tackle the issues of social isolation and mobility problems faced by disabled and older people.

Fifteen organisations across the south of England and north of France are collaborating to design a smart electronic wheelchair, a virtual reality training simulator and an assistive technology training package for healthcare professionals.

Exploring how the project can contribute to the economic development of the Interreg region, KSS AHSN is seeking to identify a typical roadmap which health technologies may take to facilitate a successful market adoption. Building upon previous stakeholder mapping, the Insights team is working with partners from academia, healthcare and industry to ensure a holistic approach.

Building upon the wider experience of KSS AHSN in assisting with market adoption of products within the healthcare sector, the team are working to support the partners in commercialising the outputs of the ADAPT project.

Impact
The work we have produced, and the strong relationships we have built with the partners of the ADAPT project across academia and healthcare, has resulted in participation in another Interreg programme MOTION. These projects have helped to raise the profile of the Insights team within universities and organisations across England and France.

 Funding

ADAPT is part of the Interreg VA France (Channel) England programme, and is co-financed by the European Regional Development Fund (ERDF). The ERDF has contributed €5.9million towards the total project’s budget of €8.7million.